May
27
2007
Clever and Creative Outdoor Ads
Posted by Jon Lee in Offtopic, tags: advertising, funny, images, marketingSpeaking of marketing and selling ads, here are some really clever outdoor ads from various companies. You may have seen some of them before but I bet some are new to you! This kind of creativity is bordering viral marketing, a tactic that is effective yet very inexpensive and it appears more and more companies are trying to find ways of doing it.
Without further ado, here they are in all its full-sized glory! Note that these are all real ads, not Photoshopped!
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The Lego picture is fake.
It’s easy to tell, because the shadows on the brick don’t match.
Hmm you may be right. It does seem kind of ridiculous to use a crane that way
It’s all fun & games until someone hits their head on a novelty barbell & gets a concussion
I love the one with the razor. Advertisements like these are incredibly effective.
Where did you find these? I’ve been looking around for a while, but it seems there are 30-40 rotating pretty much everywhere.
I blogged a few of those I found, if you’d like to see them.
http://www.asgeirhoem.no/2007/05/guerilla-marketing/
My girlfriend forwarded them to me, it’s one of those e-mail forwards that goes around from time to time, except this time I saw a lot that I didn’t recognize.
those are pretty funny, esp the durex one and mr. clean
and that picture of the benjamin moore colors is perfectly placed! lol
These are great, I work in marketing and I would never be able to get the budget for some of these ideas, but it’s nice to see someone lets creativity loose…
Absolutely amazing collection. Good job. I see a few favorited this post already, and deservedly so. I like the karate guy best.
Actually, I think the benjamin moore one is just an empty frame, so it’s always perfectly placed
Some of them like the Durex and the FedEx t-shirt seem to be very cheap! Unless you need to buy some sort of permit for defacing public property
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The photo with the chewing gum is fantasti!!
i dont know how they think up some of this stuff, ingenious
Wow, so creative!
[...] Clever and Creative Outdoor Ads | jon lee dot see eh I wish I was this creative
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Clever. I feel the need to point out that it’s “without further ado” not “adieu.” “Adieu” makes absolutely no sense in that context.
That’s what I get for trusting Firefox spell check
Thanks!
I’ve received a forward like this but you have some that I haven’t seen and I have some that you haven’t posted… I’ll try to dig it up for ya.
its probably a poster, not an actual lego…
Thanks! That would be great
Crazy! I especially like the Mr. Clean and Benjamin Moore ones. And the karate one was very creative; someone had to see the sidewalk and realize what a great advertisement that’d be. Very nice.
I’ve seen some of them in places, but you’ve got some great ones I hadn’t seen yet. Mind I can think of a few that where good that I don’t see here. But over… nice.
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awsome
amazing stuffs
Background info on the pic:
First off this ad was put together in Santiago, Chile. Building crews in Chile don’t work on the weekends, so the guys at IDB-FCB (Israel & De Bianchi/Foote Cone & Belding) decided to hang a giant Lego brick from a crane in one of the most influential places of Santiago city. Yes it is really a giant Lego brick hanging from a crane, and it’s not the first time Lego has used giant Lego bricks in their advertising.
You’re one of those people who tries to look smart by pointing out ‘obvious’ flaws in things that no one else notices, and then you probably pat yourself on the back for being so darn bright, don’t you? Well I hate to bust your bubble but we’ve all been laughing at you this whole time.
Branding and advertising are different things. Your ads may include branding, but the two are not mutually dependent on each other to exist. An effective ad does not need a giant logo to be effective. As a matter of fact, over-using logos can turn people AWAY from your product/service instead of drawing them towards it. Also, a logo is only one aspect of branding a company. A company could be branded by being known for creative ads. That is branding. Any symbols, colors, styles, fonts, etc. ANYTHING you name it; if your company can be known for it THAT is branding. Heck your company can be known for having only Australian employees and the Aussie accent is now part of your corporate branding.
An ad only needs to create a connection with the observer (potential customer) by invoking emotion (humor, happiness, sadness, excitement, etc.) and has little to do with branding. A logo can be added almost as an afterthought and people will still remember.
This is why you only pretend to work in the ad industry on internet message boards. Leave the critiquing to the people who know what they’re talking about.
Just be creative and work with the tools you have available. I doubt the guys at IDB/FCB started out hanging giant Lego blocks from cranes. It’s more about creativity and ‘thinking outside the box’ then it is about budget. But you know what, those Lego blocks are made out of old shipping containers that have the cylinders fastened to the top and then painted to look like Legos so they’re probably not even all that expensive.
I’d doubt some of these are real, especially the lego one. If you open the picture with a hex editor, it reveals the photo has been edited with photoshop. While it may have been to crop the image or something, I highly doubt it’s real.
http://img453.imageshack.us/img453/241/untitledsl9.png
What a cunt!!
^ What a douche!
Shadows can be painted….think first next time. You’ll appear a hole lot smarter if you just keep quiet!
Yes I am aware of the capabilities of Photoshop and similar graphic editing programs. You must’ve missed the part where I gave background info on the pic as well as the company that put the ad together and where it was located. It is for REAL a giant Lego brick, made from an old shipping container.
I was thinking that too, seems like it would be very expensive to have that crane just sitting there!
To help settle this argument, is there a source you can site?
Wow, there’s some fanciness for you!
Hmmmmm…
After greatly enjoying his visit,
the pastor left without further adieu.
wow, thats the coolest pics i have ever seen hahahaha, cheers
The fact that it was opened in photoshop at some point does not mean it was edited in the way you are implying. Photoshop can be used to import pics from digi cams for one, Batch resizing, color levels, white balance. None of these make the picture a fake.
Not Photoshopped? The very first one is obviously a Photoshop effort. And not a very good one, either. BTW, Ric, it’s “whole” not “hole”. You will appear a whole lot smarter when you learn English. Even the phrase is silly. Is a “whole lot” twice as much as “half a lot”?
Dude, your such a goon.
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there amazing ads
I think guerilla marketing like this works best in big cities where people just are desensitized to regular advertising. The durex condom ad is the best. Just hire 5-10 people, buy some chalk, maybe a stencil or two, and boom, you’ve got your word spread out to however many thousands of people in a few hours. I think people appreciate the creativity that’s endemic to these sorts of ads.
As a marketer, I can tell you it’s the consumer’s fault that you don’t see more clever ads like this.
It’s great to see clever things. But in my experience, it just doesn’t sell. It’s always been simple, cheesy direct-response (think informercial) campaigns that generally provide the best ROI.
Hopefully that will change someday.
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