Good Looking Color Themes to Avoid
Posted by Jon Lee in Web Development, tags: color, color-schemes, colorblind, tips, web development
Every site has a color theme or color combination that defines it: Msdanielle’s is white and pink, Gary Lee’s is orange, gray and white, mine is teal, gray and white. All of these are perfectly good color schemes (especially teal, gray and white
). You probably wouldn’t make your theme yellow and lime green – it hurts the eyes and just doesn’t work. But what about the colors of Christmas, red and green? Or what about blue and yellow, like Nice4Rice?
In theory, red/green and blue/yellow color combinations are great since they compliment each other fairly well. But from my experiences in teaching, one thing I have discovered is to stay away from the red/green color combination. Not only in web development, but also on PowerPoint presentations, brochures, handouts, etc. Blue/yellow is less of a concern but to be safe, you should try to use it sparingly.
Are you confused? So what makes red/green so bad? It is because 7 to 10% of males have some form of red/green colorblindness and 1% of males have some form of blue/yellow colorblindness! This doesn’t mean they see red and green as shades of gray, they just can’t distinguish between them.
For an individual with deuteranomaly, they have a hard time distinguishing between red and green whereas an individual with deuteranopia cannot distinguish between red and green at all. Here is a visual representation of what a person with normal vision sees (left) compared to what a person with deuteranopia sees (right):
So when you create anything, make sure you’re not using red on green or vice versa. Up to 10% of your (male) audience may have a hard time making things out.
Imagine how traffic lights appear to them if green looks the same as red… they have to note the position of the lights. Interestingly enough though, this condition is fairly rare amongst females (around 0.4%) and more prevalent amongst Caucasian males than Asian or African males. If you want to check if you’re red-green colorblind, see if you can make out the number in the picture to the right. Answer is in the comments.
(1) Statistics from Howard Hughes Medical Institute
(2) Images stitched from several images on Wikipedia.
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If you see the number 74, you’re good.
If you don’t see a number, you may have red/green colorblindness (deuteranopia).
If you see the number 21, you have some other sort of colorblindness that I don’t know the name of.
hmm that’s crazy! i see something in between 74 and 21, i better get to the eye doctor.
great advice though. the color dot thing reminds me of Little Miss Sunshine.
thanks for the link!!
Haven’t seen that movie so I’m not sure what you’re referring to… but I shall watch it!
Yes! I can see 74!
Great article. There are tons of people that need to read this. I’ve seen a lot of crazy colour combinations before that make you think, “Why?!?”
There are certainly marketing associations with certain color schemes. I was told once that blue/white was best for tech sites since it’s clean and, for some reason, seems credible and professional.
[...] Lee gives some great advice on Good Looking Color Themes to Avoid. Since we are all webmasters, I suggest you read [...]
Thanks for the advice, Jon.
Luckily, I pass the test.
– Scot
Great thoughts, many don’t think of usability when they make a design.
Jon – sent you an email, but haven’t heard back from you . . . .
I don’t see anything.. and now my eyers hurt..
Damn, you better get your eyes checked for sure!
I thought you were telling us to stay away from red/green cuz you don’t like Christmas… j/k
Besides the red-green, there’s also blue-yellow colorblindness. But yeah, red-green is the most common.
[...] JonLee.Ca – The Web Development Guy from Canada talks about Good Color Themes to Avoid when designing your site. He even tests your color blindness. [...]
One of the designers in my first agency was colourblind. He was quite old and started out when most newspaper ads were in black and white. He was amazingly useful for pointing out when a design looked bad in ‘bizarroworld’ as we described it.
[...] Jon Lee – Good Looking Color Themes to Avoid [...]
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