As all web developers know, the best source of traffic is from search engines such as Google.  But just getting listed on Google isn’t good enough, you also need to be listed as one of the top results (ideally the very first result).  This is because the vast majority of users will not click past the first page of search results.  In fact, most of them won’t look past the first couple links.

In order to increase your search engine rankings, the best way is by building what is known as “organic” or natural backlinks. An example of an organic backlink is when a blog links back to your site because of your interesting content or relevance to their content.  Typically, these are done without asking or any sort of trade, hence the term organic or natural.

Trading links used to be a common tactic amongst website owners and I still often get e-mails along the lines of “If you’ll put a link to my website from yours then I will do the same.”  While this has the advantage of potentially increasing exposure to new users, this type of trade is typically very one sided with one site being more popular than the other.  Also, trading links does not increase search engine rankings as the links can be seen as “cancelling” each other out.

Ideally what you want are one-way organic backlinks and LinkWheeler.com is a service that looks to address this issue through the creation of link wheels.

What is a link wheel?
A link wheel, simply explained, is when sites link to one another in a cyclical pattern.  For example, site A links to site B, site B links to site C, and site C links back to site A.  This example is a small link wheel and generally does not work as their short cycle is easily detected by search engines. LinkWheeler.com offers link wheel packages that are much bigger and more sophisticated with links coming from different types of sites.

Their link wheels are also not cyclical, meaning the last node does not link back to the first node. This “open wheel” is more effective and more attractive to search engines compared to traditional closed wheels.

Web 2.0 and Social Media
Perhaps the biggest advantage of LinkWheeler is their usage of social media websites and other web 2.0 outlets in addition to traditional article submission strategies.

I’ve seen other backlinking services, all of which make big promises, but their methodology is pretty primitive compared to what LinkWheeler is doing.  Simple directory submissions and article farms just don’t cut it anymore in this day and age.

Pricing and Features
There are three possible packages to choose from ranging from $149 for 27 backlinks to $359 for 89 backlinks. Not everyone will consider this cheap, but you do get what you pay for and results can speak for themselves.  The lowest package includes linking to two URLs with two different keywords whereas the top package links to eight URLs with eight different keywords.

In terms of value, the top premium package is definitely the way to go in my opinion.  With eight keywords and 89 backlinks, you can be sure you’ll get to the first page of search results at least for low-medium competition keywords.  For those highly competitive keywords, it may not boost you to the top but it will certainly go a long way to help getting you there.

Conclusion
The field of search engine optimization (SEO) is a highly competitive one so it’s nice to have a service like LinkWheeler who are experienced and clearly know what they are doing.  The money invested in building links will show returns within a couple weeks once search engine traffic starts funnelling its way onto your site.  In my opinion, link wheels are a great way to increase exposure of your site or blog, and LinkWheeler is an effective and easy way of creating these link wheels.

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This entry was posted on Monday, February 1st, 2010 at 11:45 am and is filed under Reviews, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.